Target Market in a Business Plan | Plan Projections

 

target market business plan example

Target Market Segment Strategy. Our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games. Once we launch our first set of games, we will stay in touch with our customers via . Dec 12,  · When writing a business plan, the focus of the Market Analysis section is a thorough examination of your target market: those people to whom you intend to sell your products or services. Even if you intend on selling a product service only within your own community, you won't be selling that service to everyone who lives there. Jul 17,  · Target Market Presentation in the Business Plan. The business plan target market section can be presented in a number of formats, but a listing of the major customer segments together with a pie chart will show the investor where the main potential for the product lies.


How to Write a Business Plan: The Market Analysis


Coffee drinkers in the Pacific Northwest are among the most demanding ones. They favor well-brewed gourmet coffee drinks and demand great service. Eugene, OR, with its liberal and outgoing populace and long rainy winter, has traditionally been a great place for coffee establishments. Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers.

Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience.

The chart and table below outline the total market potential in number of customers of gourmet coffee drinkers in Eugene, OR.

Java Culture will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers target market business plan example in age, although our location close to the University campus means that most of our clientele will be college students and faculty. Furthermore, target market business plan example, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges.

For us, this will provide a unique possibility for building a loyal client base. General trend toward quality among U. Additionally, such factors as desire for small indulgencies, for something more exotic and unique, provide a good selling opportunity for coffee bars.

Coffee consumption has shown a steady 2. The retail coffee industry is flourishing in the U. Pacific Northwest, target market business plan example. The local climate, with a long rainy season, is very conducive for the consumption of hot non-alcoholic beverages. At the same time, hot dry summers drive people into target market business plan example to order iced drinks.

Further, coffee has really become a part of the lifestyle in the Pacific Northwest. Among other establishments that offer coffee drinks to their customers are most of Eugene's limited- and full-service restaurants. Java Culture's direct competitors will be other coffee bars located near the University of Oregon campus.

Starbucks will definitely be one of the major competitors because of its strong financial position and established marketing and operational practices. However, despite of Starbuck's entrenched market position, many customers favor smaller, independent establishments that offer cozy atmosphere and good coffee at affordable prices. Cafe Roma is a good example of such competition. Java Culture will position itself as a unique coffee bar that not only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishments lack, target market business plan example.

We will cater to customers' bodies and minds, which will help us grow our market share in this competitive market. Buying Patterns The major reason for the customers to return to a specific coffee bar is a great target market business plan example coffee, quick service and pleasant atmosphere. Although, as stated before, coffee consumption is uniform across different income segments, Java Culture will price its product offerings competitively.

We strongly believe that selling coffee with a great service in a nice setting will help us build a strong base of loyal clientele. Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan. Business planning has never been easier. With complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success. Learn more about LivePlan. Java Culture coffee shop business plan market analysis summary.

Java Culture is a gourmet coffee bar that boasts a fun, relaxed atmosphere for its customers. Market Analysis Summary U. Start your own business plan Start planning. LivePlan is incredibly simple and easy to use.

The financial sales forecasting tool is very intuitive and target market business plan example writing a business plan more fun. Helga D. Start Your Plan. Plan Outline 1. Create your own business plan Business planning has never been easier. Target market business plan example can download this complete sample plan as a text document for FREE, target market business plan example. Learn More! Try the 1 business planning software risk-free for 60 days Start Your Plan No contract, no risk.

Built for entrepreneurs like you. Year 1. Potential Customers.

 

 

target market business plan example

 

Target Market Segment Strategy. Our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games. Once we launch our first set of games, we will stay in touch with our customers via . Dec 12,  · When writing a business plan, the focus of the Market Analysis section is a thorough examination of your target market: those people to whom you intend to sell your products or services. Even if you intend on selling a product service only within your own community, you won't be selling that service to everyone who lives there. Jul 17,  · Target Market Presentation in the Business Plan. The business plan target market section can be presented in a number of formats, but a listing of the major customer segments together with a pie chart will show the investor where the main potential for the product lies.