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Exploratory research

Purposes of Marketing Research

❶The best way to prevent sampling error is to include more of the population in your study. Descriptive research attempts to explore and explain while providing additional information about a topic.

Key Differences Between Exploratory and Descriptive Research

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Content: Exploratory Research Vs Descriptive Research

There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia. Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

Exploratory research takes place when problems are in a preliminary stage. Exploratory research is flexible and can address research questions of all types what, why, how.

Exploratory research is often used to generate formal hypotheses. Shields and Tajalli link exploratory research with the conceptual framework working hypothesis. Exploratory research or formulative research Descriptive research [7] Causal research also referred to as explanatory research [8] Exploratory research or formulative research: There are two research methods for exploring the cause and effect relationship between variables: A Playbook for Research Methods: Integrating Conceptual Frameworks and Project management [1].

See chapter Five for an extensive discussion of exploratory research. Schutt, "Investigating the Social World," 5th ed. The Practice of Social Research. Journal of Public Affairs Education , Vol. Journal of Advertising Research. Integrating Conceptual Frameworks and Project Management. See Chapter four for an extensive discussion of descriptive research.

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This page was last edited on 26 June , at It is important to note there are many methods of marketing research. Whether a research method is a survey or a focus group, it has the potential to apply to each type of research exploratory, descriptive, or causal. The purpose behind the research drives what type of method is used in a marketing study or experiment. Some of the methods of market research are:.

No matter how fastidious a researcher tries to be, every form of research includes error. The two major types of error are sampling error and non-sampling error. Sampling error occurs when the sample used in the study is not representative of the whole population. The best way to prevent sampling error is to include more of the population in your study. More participants get you closer to the actual population. The second type of error is non-sampling error , which encompasses all types of errors mostly caused by human error and calculation issues.

Personal bias may contribute to non-sampling error, as a researcher may be subconsciously expecting certain results. A way to decrease this error is to select participants randomly, like choosing every third name on a list.

Another non-sampling error occurs in calculations of final results. Prevent this issue by having multiple team members calculate numbers independently or get the project audited by an outside source. A few other ways to eliminate non-sampling error both human and calculation issues are to randomize selection, perform records checks, and randomize question order. A few ways to eliminate non-sampling error are to randomize selection, perform records checks, and randomize order.

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What is Hypothesis Testing? What is Compensation Management? What is a Marketing Information System? Western Civilization to the Present: Danielle Reed Danielle works in digital marketing and advertising. In this lesson, we identify and describe the three types of research exploratory, descriptive, and causal and their place in marketing research. Purposes of Marketing Research Have you ever filled out a survey for your favorite company?

What Is Exploratory Research? What Is Descriptive Research? Some of the marketing questions answered by descriptive research include: What are the pain points for our product use? What do users like about our product? What is a fair price point for a product or service? Does a product appeal to a certain target market? What features are most desirable in a set of offerings? What Is Causal Research? Try it risk-free No obligation, cancel anytime.

Want to learn more? Select a subject to preview related courses: Some of the methods of market research are: One-on-one interviews Focus groups Surveys Mobile surveys Questionnaires Market testing Field trials Online communities Eye tracking Analytics Common Types of Error No matter how fastidious a researcher tries to be, every form of research includes error.

Lesson Summary There are three types of research: Descriptive research attempts to explore and explain while providing additional information about a topic. Unlock Your Education See for yourself why 30 million people use Study. Become a Member Already a member? Earning College Credit Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities.

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Purpose of Research

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Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is where a researcher has an idea or has observed something and seeks to understand more about it.

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The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Descriptive research on the other hand, aims at describing something, mainly functions and characteristics.

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Exploratory Research is research conducted for a problem that has not been studied more clearly, establishes priorities, develops operational definitions and improve the final research design.[1] Exploratory research helps determine the best research design, data-collection method and selection of subjects. Descriptive vs Exploratory Research Research is one systematic activity that is undertaken by scholars, to help in widening our knowledge base in all fields of education.

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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. Exploratory research implies an exploration led for planning an issue for all the more clear investigation. Intention: The main objective of descriptive research is to define the functions and characteristics.