Login Through Your Library. Login to My Account Register. Journal of Marketing Research. Journal Info Journal of Marketing Research. Journal of Marketing Research JMR concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians.
JMR addresses concepts, methods, and applications of marketing research that present new techniques, contribute to knowledge based on experimental or descriptive methods, and review developments and concepts in related fields that have bearing on the research industry and practice.
Articles pertain to applications of new and current marketing research methods and techniques, clarifications of marketing research methodology and practice, and analysis of the state of the art marketing research. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive studies using ethnographic methodologies.
Most research published in JMR fits into two categories: JMR has a wide and experienced editorial review board that is composed of leading academics in the field. For these scholars, the jbm offers a platform to exchange ideas and challenge existing ways of thinking. In order to offer a broad scope of scholarly work, the jbm comprises four sections with different foci:.
Within this section, the jbm is looking for rigorous research papers addressing a research question of high relevance in business-to-business marketing that may have a managerial focus. In this section, the journal looks for well-argued, controversial challenges to the B2B marketing field.
Here, paradoxes and dilemmas as well as major trends which challenge our current thinking substantially can be addressed. The purpose of this section is to set the stage for new topics.
The jbm aims to advance B2B science by offering a platform for replicating studies and partially extending models. The replication studies may be submitted in a rather short format of less than pages, in order to also be used for educational purposes. This section solely aims to cater educational needs and offers innovative case studies and papers discussing research methodologies.
The case studies are published in a 5 to 10 page format and include a teaching note to guide the lecture. The method papers should target well-proven methods which have a great potential in B2B marketing research but have not been applied widely in B2B marketing research.
Moreover, the jbm continues to publish special issues on a variety of topics and events. The journal serves as outlet for international scholars and practitioners that wish to contribute to a diverse discussion to advance B2B marketing. All authors are welcome to publish in any of the four journal sections, jbm Classics, Thought Leadership, Replications and Extensions and Case Studies and Methodologies.
Please indicate, which section is most suitable to your work. The jbm is looking for submissions that are relevant to business-to-business marketing, that have an interesting perspective and apply high conceptual and methodological rigor. Further, the journal aims to publish articles written in a clear, logical and concise style of writing. If English is not your native language, we advise to use the services of a copy-editor. Usage Statistics Information We log anonymous usage statistics.
Journal of Marketing Research Special Issue: Education and Marketing. Worldwide, the consumption and provision of education is one of the most resource intensive and consequential activities for consumers and providers.
Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Description: Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians. The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
Read the latest articles of International Journal of Research in Marketing at freebtcoincoin.tk, Elsevier’s leading platform of peer-reviewed scholarly literature. Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a impact factor of Awards. In.