Crowdsourcing Fundamentals and Case Studies

 

crowdsourcing case study

Crowdsourcing Fundamentals and Case Studies. This webinar will explore crowdsourcing techniques used increasingly by organizations and institutions seeking to gather vast amounts of new knowledge and participation from online contributors. Crowdsourcing Case Study: Polaris Industries. Planview Spigit. APRIL 11, Polaris Industries’ crowdsourcing case study is inspiring people both internally and . Crowdsourcing Accomplishments Hurricane Maria_Toolkit. Have a Case Study you want added? Send it in here. Have a resource to add or an edit to recommend? Help us crowdsource this toolkit by contacting us! Page updated. Report abuse.


Crowdsourcing Case Studies | InnoCentive


Crowdsourcing taps into our innate need to feel included, to be involved in something bigger than ourselves, crowdsourcing case study. A cost-effective tool for brand innovation and business expansion, crowdsourcing has virtually limitless potential. These three case studies illustrate how brands are using crowdsourcing to drive business in the real world.

Many organizations have discovered effective ways to connect with consumers through digital media. Coke faced the unenviable challenge of promoting its products in a market that is increasingly valuing healthier drinks. Their solution was to focus not on the health benefits or drawbacks of their product but instead to promote the brand as feel good, long-lived, and positive.

Instead of focusing on a specific campaign, Coca-Cola used this tagline to engage its customers. When strategizing how to grow its brand presence, Coca-Cola decided to create a new dance for the Coke Zero line.

The company developed a crowdsourcing campaign and invited the public to share their new dances on social media. Coca-Cola ended up selecting the story of a young man who used his frustration with his parents to create his own dance move, the Toe Tappy. The Toe Tappy dance became a hit with fans on social media, garnering over 5 million views on YouTube.

Having their names printed on bottles of Coke generated buzz on social media, which the brand leveraged, crowdsourcing case study, inviting the entire country to share a Coke. The company even rolled out mobile Kiosks where people could have their names printed on a Coke can. The results of the campaign were impressive, crowdsourcing case study. Coca-Cola had figured out how to use crowdsourcing to create an entirely new customer experience with its product, crowdsourcing case study.

To grow its global presence, Coca-Cola incorporated crowdsourcing into its marketing strategy. By investing in market research to better understand its customers, Coca-Cola was able to reach out to and activate its audience through various crowdsourcing initiatives to create real impact. The company used crowdsourcing as a way to gain realistic feedback and crowdsourcing case study on customer opinions and suggestions. The campaign resulted in crowdsourcing case study revenues by Questions How did crowdsourcing affect the customer experience with the Coke brand?

How can crowdsourcing be considered an integrated approach to marketing? Back to Unit Next Topic.

 

Crowdsourcing Case Study: Polaris Industries - Blog | Spigit

 

crowdsourcing case study

 

Dec 15,  · For those who believe in the promise of open innovation, the startup Quirky was an exceptionally exciting company. Founded by entrepreneur Ben Kaufman, Quirky developed a . Crowdsourcing Accomplishments Hurricane Maria_Toolkit. Have a Case Study you want added? Send it in here. Have a resource to add or an edit to recommend? Help us crowdsource this toolkit by contacting us! Page updated. Report abuse. Crowdsourcing Case Studies. We have efficiently realized projects of varied types and dimensions for international customers over the last ten years. Listed below are a few case studies that give an impression of the uses of our solutions/services as well as the order process.